About

Heroes Are Weirdos was created for the ones who never felt at home in the crowd.
For the outsiders, the overlooked, the ones who were told they were too quiet, too loud, too odd, or simply too much.

We don’t believe in “normal.”
Normal is a story we were all sold, and it never fit most of us anyway.
Instead, we believe in difference - the brilliant, awkward, complex, original kind.

HAW is for anyone who has ever felt left out or unseen, been told to tone it down, struggled to fit into someone else’s mold, or carved out their own way, even if it felt lonely.

Our designs declare: This is me, the idea that identity is something to be embraced, not apologised for.

We distil inspiration from philosophy, art, and culture, but spin it with irreverence and a playful approach. 

HAW is not about fitting in. It’s about showing up.
Not about polishing the rough edges. It’s about keeping them visible and making them shine.

Heroes Are Weirdos is for everyone who has ever felt different and decided to stay that way.

Welcome, weirdos.